SideStep taps into Facebook

SideStep is launching Trips, a social travel application built on Facebook Platform, which enables companies and developers to build applications for the Facebook website. SideStep’s Trips application enables Facebook users worldwide to share their travel plans and to make new friends while travelling.

 
Facebook Platform is a development platform that enables companies and engineers to integrate with Facebook and gain access to millions of users. More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives.

SideStep’s Trips application, built from the ground up for the specific needs of the Facebook audience, simplifies the process of planning trips and sharing travel experiences. Using Trips, Facebook users can list upcoming trips as well as future travel interests then display them on their profile page to their friends and networks.  Additionally, users can search for other Facebook users with similar travel interests and discover who will be travelling or has travelled to the same destinations.

“Facebook Platform creates an ecosystem for developers to build applications that deeply integrate into Facebook and use its social graph,” said Mark Zuckerberg, founder and CEO of Facebook. “By enabling developers to make applications within Facebook, we’re working together to create a better utility for millions of people.”

 
Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. With more than 24 million active users, Facebook is the sixth-most trafficked website in the United States.

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“Facebook is a wildly popular site with millions of people connecting each day,” said Rob Solomon, president and CEO, SideStep. “With our new Trips application, we will help connect travelling Facebook users with those who share similar travel interests, particularly those travelling to the same destination at the same time.”
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