BA, Amadeus ink three year deal

Amadeus and British Airways have signed an agreement for the distribution of the airline’s fares and inventory to Amadeus travel agencies and corporations.

Tiffany Hall, British Airways’ head of marketing and distribution, said, “We are delighted that we have signed a deal with Amadeus. This means that all four GDSs have now agreed to new contracts. This is good news for British Airways, the GDSs and the travel agents.”

David Jones, Executive Vice President, Commercial, Amadeus, commented: “We recognise the crucial importance to our travel agency partners of delivering the most relevant travel content over a technologically advanced distribution platform. We are very pleased with this agreement which we believe takes into account the commercial priorities of both parties.”

In the UK and Ireland, Amadeus will continue its opt-in programme for British Airways bookings. Travel agents will have guaranteed access to British Airways’ full range of fares, with no surcharge from British Airways, in return for an opt-in fee paid to Amadeus of £0. 50 per segment booked on BA premium class fares and £1.00 per segment booked on economy class fares.

Today, Amadeus issued a letter to its UK and Ireland travel agency partners. Any travel agents wishing to opt in to the programme can do so by returning to Amadeus a signed and dated copy of the letter and the Addendum to the Amadeus Subscriber Agreement enclosed with that letter. Travel agencies can also request copies of the letter from their Amadeus account manager.