Starwood plans Fort Worth transformation

Presidio Hotel Group and Starwood have announced they will open their first Fort Worth property in late 2007. The Sheraton Fort Worth Hotel and Spa will make visitors feel they truly belong, helping them make connections while traveling. A formal construction kick-off is scheduled for June.

Following an elaborate $46 million transformation of the property that formerly housed the Fort Worth Plaza Hotel, the Sheraton Fort Worth Hotel and Spa will include 430 guest rooms, 22,000 square feet of meeting and exhibit space and a business center with wireless connectivity. Additional amenities will include on-site catering, two restaurants, and an 8,000 square foot full-service luxury spa and athletic center featuring a yoga room, Pilates studio and five treatment rooms.

“We are very excited to be developing the first Starwood property in Fort Worth,” said Guneet Bajwa, executive vice president, Presidio Hotel Group. “With its rich western heritage and flourishing cultural scene, Fort Worth has stamped itself as an important tourist and business destination.”

Convenient to Dallas/Fort Worth International Airport, Dallas Love Field and other regional airports, the Sheraton Fort Worth Hotel and Spa is located at the southern end of the city’s vibrant downtown business district and adjacent to the recently expanded Fort Worth Convention Center and beautiful Water Gardens. Guests will be within walking distance of cultural landmarks such as the Nancy Lee and Perry R. Bass Performance Hall and Sundance Square, a lively entertainment and shopping district with a wide-ranging variety of restaurants. It is also close to other popular retail, cultural and entertainment districts.

In addition to its newest and first Fort Worth property, the Sheraton Fort Worth Hotel and Spa, Starwood currently operates 20 hotels in Texas, including eight Sheraton brand properties in Austin, Dallas, Houston, Irving, San Antonio, and South Padre Island. Presidio currently owns one hotel in Texas and three in California.

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Kristen Alderson, a hospitality industry executive with 22 years’ experience, has been named general manager of the Sheraton Fort Worth Hotel and Spa, leading the executive team and directing the reconstruction and management of the hotel.

Under Alderson’s guidance, architects, engineers, and designers will transform the 430 guest rooms to reflect Fort Worth’s sophistication and warmth with fine interior finishes and lighting, contemporary artwork, and dark wood furniture. Warmly furnished guest rooms will include the extraordinarily comfortable Sweet Sleepersm Bed, featuring Sheraton’s exclusive plush-top mattress with down pillows, fine linens and custom duvet.

Additional amenities include a 32” flat panel HD televisions and high-speed wireless Internet access. Club Level accommodations provide further refinements, with private access to the Club Level Lounge where complimentary morning breakfast and evening hors d’oeuvres and cocktails will be served.
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