TripAdvisor has announced its official entree into the French and
German travel markets with the unveiling of http://www.tripadvisor.fr and
http://www.tripadvisor.de.The sites feature localized travel information and local-language
reviews and forum postings, in addition to TripAdvisor’s more than 5
million reviews and opinions from travelers worldwide.
“TripAdvisor.de and .fr mark a major milestone in our global
deployment,” said Marc Charron, managing director for TripAdvisor Europe.
“Travel is a global pastime and TripAdvisor represents the views, opinions
and interests of travelers around the world, and we recognise that there
are also important differences between nationalities. Travel planning and
sharing information is one of the top uses of the web in both France and
Germany and this initiative will provide those travelers with both
unparalleled global access and a local focus.”
More than half of TripAdvisor’s 20 million monthly visitors are from
outside the U.S. and one-third are from Europe. “By launching these
localized sites, TripAdvisor is demonstrating its commitment to the
European market,” added Charron.
Approximately two million travelers from France and Germany already
visit tripadvisor.com monthly, indicating interest in TripAdvisor’s unique
offering. France and Germany are an integral part of the TripAdvisor global
community, and the company expects to see rapid growth in these markets,
with the debut of localized sites.
TripAdvisor offers prospective partners effective cost-per-click and
graphical ad marketing platforms for reaching a highly targeted and
valuable audience. The company’s European office is in London.