Membership worldwide of Japan Airlines’ frequent
flyer program, the JAL Mileage Bank, has touched the
20 million mark.In celebration of reaching this milestone and as a token of
the airline’s gratitude towards all JMB members, JAL has launched
worldwide the ‘JMB Arigatou 20 Million Members Campaign’.
The ‘JMB Arigatou 20 Million Members Campaign’ will run from June 1 to
September 30, 2007. People who register for the campaign will have the
opportunity to win one of 8,200 prizes. Two hundred top prize winners will each
receive JAL coupon awards worth 100,000 yen, and a gold colored JMB card embossed with a special commemorative
20 million members design. Runners-up will each receive 2,000 bonus JMB mileage.
All passengers traveling on JAL operated international flights and selected domestic flights departing during the
campaign period, using fares eligible for JMB mileage accumulation can enter the prize draw. Passengers must also be
members of the JAL Mileage Bank, and have registered for the campaign. JAL Mileage Bank enrolment is free.
JAL launched its first frequent flyer program in the USA in November 1983 with the name JAL Mileage Bank. In Japan
the first JAL frequent flyer program started in January 1993 under the name JAL Sky Plus, initially for first and
business class passengers and later including individual economy class travelers. Customers qualifying for awards
received presents of travel coupons. In Japan the program was renamed the JAL Mileage Bank in October 1996.
The program expanded into today’s mileage-earning program with some 20 million members worldwide. As a member
of the JAL Mileage Bank there are many ways to earn and burn JMB miles. Miles can be earned by flying on JAL or
JMB partner airlines. Over the years the program has been expanded to include mileage earnings not only from flights
on JAL and its JAL Group subsidiary airlines, but also from 12 international partner carriers, and JMB Mile Partners
including car and cellular phone rental companies and over 8,700 hotels worldwide.
For Japan region members, miles can also be earned in many aspects of daily life, for example, when shopping online,
dining out, organizing a wedding, renting or moving house, subscribing to a publication and even when having fun at a
Accumulated mileage can be exchanged for a wide range of exciting awards entitling members to free travel on JAL
and JMB partner’s air networks, international flight upgrades, and free nights stay at numerous JMB partner hotels
worldwide. Miles can also be exchanged for JAL coupon awards which in turn can be used to make full or part
payment for in-flight purchases, stays at JAL Hotels and other purchases.
Exclusive services and benefits are offered to JAL’s most frequent flyers through the JMB ‘FLY ON’ program and JAL
Global Club (JGC).