publications now reach more than half a million subscribers. This
represents the total number of unduplicated subscribers to Travelzoo’s
Canadian Top 20(TM) list and Newsflash(TM) e-mail alert service. The new
subscriber number was announced today at Online Revealed Canada, an
industry conference taking place this week in Toronto.
“Surpassing the half a million mark to our Canadian publications after
just over a year is a huge achievement and we are very proud of the success
we have had in Canada,” said Ralph Bartel, chairman and chief executive
officer, Travelzoo. “We have attracted a high quality and lucrative
audience and are able to provide travel advertisers with significant and
immediate reach to Canadian travel enthusiasts that will deliver measurable
A recent survey* of Travelzoo’s Canadian subscribers revealed that:
- They are frequent travelers: 48% have travelled three or more times
in the past year and 43% expect their leisure travel to increase in the
next 12 months.
- They plan to travel internationally: 87% of Canadian subscribers have
passports, compared to 50% of the general Canadian population, and an
astounding 96% are planning on travelling internationally within the next
12 months. When asked what destinations they plan to visit in the next 12
months, 31% plan to travel to Europe, 29% said their decision will be based
on the travel deal, 28% plan to visit the Caribbean or Mexico and 19% plan
to travel to Florida.
- Half of Travelzoo’s Canadian subscribers are aged between 45 to 64
years of age, 62% are married and two-thirds are female.
- Travelzoo’s Canadian subscribers are well educated and have
discretionary income: 70% have a college degree or greater. 50% have a
household income of C$75,000 or greater and 30% have an annual household
income of over C$100,000.
- Their decisions are influenced by what deals they have seen on
Travelzoo: 60% of subscribers that purchased an offer they saw on Travelzoo
were not planning to go on a trip but found the offer was too good to pass