EUROPCAR New Zealand has reached an important milestone for the vehicle rental group’s global expansion plans with the launch of a new branch at Auckland International Airport.
The company announced today that it had been successful in its bid to expand its services to international passengers at the airport, where it already has a presence at the domestic terminal.
Europcar New Zealand General Manager Geoff Gilfedder said the move to open a branch at Auckland International Airport was crucial in establishing a comprehensive infrastructure in New Zealand to meet the needs of Europcar’s international clients.
“Auckland is one of the final pieces of the puzzle for New Zealand and we anticipate that the completion of infrastructure will facilitate exponential growth over a short time,’’ Mr Gilfedder said.
He said the establishment of the Auckland International Airport branch would have a significant impact on New Zealand revenue, playing a key role in the company meeting its goal of doubling current turnover in the next two to three years.
“Europcar Asia Pacific purchased National Car Rental in New Zealand with the intention of adding New Zealand to the global Europcar network,’’ Mr Gilfedder said.
“It has been planned from the initial purchase to expand the locations offered in New Zealand and to develop the business from there.’‘
The new branch fills an important niche for Europcar New Zealand which sees harnessing the corporate market as critical in combating the seasonality of tourism in the country.
“The seasonal nature of New Zealand’s tourism business makes it problematic for a rental car company to focus solely on tourism and traditionally the corporate market helps counter this seasonality,’’ Mr Gilfedder said.
“Corporate clients demand on site airport branches and without these Europcar would not be able to concentrate on this important market. ”
Europcar New Zealand is a part of the extensive network of Europcar Asia Pacific, which currently has master franchises in ten countries including Australia, New Zealand, Malaysia, Indonesia, Pakistan, Sri Lanka, Singapore, The Philippines, India and Thailand.