Northwest Airlines has announced that customers can now purchase tickets, check-in for
flights, and complete any transaction on its nwa.com website via
handheld devices and wireless browsers, such as Blackberrys and Treos.Previously, only a portion of nwa.com features were available to
Travelers accessing nwa.com or mobile.nwa.com using Personal Data
Assistants (PDAs) and web-based cell phones are now able to view
nwa.com in its entirety in a low-graphics, mobile format. Northwest is
the first airline to provide its complete web site in this format for
mobile users. Customers using mobile devices can easily navigate
through nwa.com and enjoy all of the features and functionality
available on the full-graphics site including shopping for flights,
purchasing tickets, checking in for flights, changing reservations,
selecting seats and more.
“Northwest Airlines remains committed to improving our customers’
travel experience by expanding nwa.com functionality options to
anyone, anywhere, using any web-enabled device,” said Al Lenza, vice
president distribution and e-commerce.
Northwest has partnered with Usablenet, Inc. to create a dynamic
view of existing web content and services that is specialized for
viewing by users of Blackberry, Treo, PDAs, and web-based cell phones.
The new technology automatically detects the browser type and provides
on-the-fly content in different formats that allows nwa.com to
function for all mobile devices without the need to change the
All Northwest-owned nwa.com web pages are available on the mobile
site in English. Northwest plans to offer additional languages in the