Amadeus expands cruise content

Holland America Line is now available to UK travel agents through Amadeus Cruise.

The Amadeus system will enable travel agents to view Holland America Line’s up-to-date itineraries and fares via their desktops and book cruises ranging from three to 108 days. Using Amadeus Cruise, agents will be able to offer increased choice to their customers, while responding faster to enquiries and sales opportunities.

“We are delighted with this new agreement, not least because we are constantly reviewing our services to customers and widening our accessibility. We are confident Amadeus will support our expanded offering and provide travel agents with a simple and efficient way of booking cruises for our UK customers”, said Lynn Narraway, Director of Sales & Marketing UK & Ireland for Holland America Line.

Holland America Line, with its fleet of 13 ships, offers around 500 cruises to over 320 ports on all seven continents. The varied and exciting destinations include, South America, Alaska, New Zealand, Europe and Asia.

Stephane Durand, Managing Director, at Amadeus UK & Ireland, said, “We look forward to working closely with Holland America Line to compliment their sales activities in the UK, especially at a time when the popularity of cruises is soaring with a 12 percent year-on-year increase according to the Passenger Shipping Association. A growing number of agents are realising the benefits of cruise sales through Amadeus solutions. This latest addition increases our portfolio of cruise lines to 15, confirming our position as the leading provider of travel technology solutions for UK travel agents.”


Amadeus began simplifying cruise bookings with the launch of Amadeus Cruise in 2001. This proven cruise distribution and sales tool provides real-time reservations and information enabling agents to sell cruises simply and quickly regardless of whether they use a global distribution system or not. The selling process is supported by an intuitive, graphical user interface which eliminates the need for agents to learn complex cryptic entries or wait on the telephone for busy call centres.