Rotana boosts online content

Rotana Hotels has launched a new website featuring rolling bright, attractive images, and dynamic content such as interactive maps and 360 degree tours of hotels.
The main focus of each page of the new service is a search engine enabling website visitors and hotel guests to look for properties based on a number of criteria including hotel style, area or destination. There is also a quick search facility enabling visitors to find the hotels by city, by preference or by entering a specific property.

Every individual property has its own picture library, virtual tour and detailed information on food and beverage outlets, business and leisure facilities as well as conference and banqueting, which is supported by a sophisticated search engine based on the type of event and capacity required.

Rotana Rewards members’ access is also a main feature of each page to make it as easy and user-friendly for loyal customers as possible. Details of both reward levels are included as well as a password protected membership area for repeat customers to check their status online.

The website which can be found at www.rotana.com also features the latest interactive mapping. By clicking on a region the map displays hotels in that region. Visitors can then click on a property to gain further detailed information and images.

The site has also been built to be picked up by search engines so that the group can maximise search engine optimisation and drive greater volumes of traffic to the site.

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In addition, the service has been designed to make it easy for the Rotana Hotels marketing and communications team to change and amend content quickly and efficiently, ensuring that the website is constantly kept fresh and up-to-date.

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