Silverjet expands beyond flights

21st May 2007

Silverjet is partnering with Viator to provide its customers with access to sightseeing tours and excursions, attraction passes, and theatre and event tickets in both London and New York.
A selection of nearly 250 Viator sightseeing tours and activities in London and New York is accessible to Silverjet customers through the “Our Destinations” tab on the airline’s homepage. Officially launched in January 2007 with its second daily flight to commence in July, Silverjet is focused on providing its customers with a high-end pre- and in-flight experience with faster check-in, exclusive departure lounges, 100 award-winning flatbeds, quiet zones, and an expert crew. The addition of Viator’s hand-picked selection of destination activities, carefully evaluated for quality, service and value, enables Silverjet customers to easily incorporate popular activities into their travel itineraries.
“The Silverjet experience, starting with the initial interaction with our website through to when the chauffeur drops our customer back at home, is one of the highest quality, at an unbeatable value,” said Martyn Bridger, Customer Experience Director of Silverjet. “Enabling our customers to research and purchase activities in New York and London that have been pre-screened by the destination experts at Viator, allows us to positively extend the Silverjet value and service beyond the flight experience to enhance our customers’ entire journey.”
“We are delighted to partner with Silverjet as their commitment to provide an unforgettable travel experience from start to finish is something with which Viator identifies very closely,” said Rod Cuthbert, Viator founder and CEO. “Viator’s offering includes access to expert research, traveler reviews, knowledgeable local guides and a vast portfolio of options that partners like Silverjet can customize to meet their unique clientele’s needs and preferences.”


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