Iceland Naturally launches UK website

16th May 2007

Iceland Naturally has launched a dedicated UK website at . The site is a resource for all things Icelandic, containing news, events listings and free music and video downloads from up and coming Icelandic bands, a photo gallery and the Dateline newsletter. The site’s food section details Iceland’s outstanding natural produce and contemporary Icelandic recipes.

Advice for those wishing to visit Iceland, find out more about Icelandic culture or looking for Icelandic products and services available in the UK, is available through the Travel’ and Trade’ links that interface with the Icelandic Tourist Board, and the Embassy of Iceland’s websites respectively.


Iceland Naturally promotes the ‘‘purity products’’ of Iceland in the UK and encourages leisure travel to the ‘‘land of fire and ice’‘. The unique marketing campaign is a collaboration between tourism and business interests, dedicated to increasing awareness of, and demand for Icelandic products such as bottled spring water, beauty products and tourism.

The promotional programme includes an information-packed website, sponsored events and joint advertising projects between the four supporting partners: Icelandair UK & Ireland, Iceland Spring Natural; Icelandic Spring Water, Blue Lagoon Iceland and Leifur Eiriksson Air Terminal.


Iceland Naturally showcases the natural wonders of Iceland. With spectacular glaciers and steaming geysers, the country attracts those with a passion for the outdoors.


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