Rotana spearheads Middle East growth

15th May 2007

There are few tourism destinations in the Middle East that Rotana, one of the region’s largest independent hotel chains, isn’t looking into. The other month it opened a hotel in Khartoum, Sudan. Recently it announced a resort for Abu Dhabi’s Saadiyat Island, which will also house a new Guggenheim and Louvre Museum.

The Abu Dhabi-based firm is now gearing-up to have hotels in every key city in the Middle East within the next five years. Rotana’s president and CEO Selim El Zyr says the group might even target Asia in the year’s ahead. Breaking Travel News caught up with El Zyr:

BTN: How are you looking to become one of the leading hospitality management companies in the Middle East?

El Zyr: We have a portfolio of 53 properties, 25 in operation and as long as we are able to manage our growth in an efficient way then we will take further properties. In addition, we have committed to have 25 Centro properties within the coming five years. We are currently negotiating several other projects but we are keen on taking the ones that guarantee a healthy return to the owners and those that would add value to our brand. We are extremely cautious, expanding strategically and efficiently. 

BTN: What are the major challenges for hotel groups such as Rotana?


El Zyr: The main challenge is to find staff, as we will need about 15.000 over the next five years. The traditional markets in emerging countries such as India are simply drying up because of the availability of jobs locally and global competition. Another challenge is remaining up to speed with online technologies since we anticipate that up to 50 percent of our business will be generated online within the next five to seven years.

BTN: You are looking at an IPO in the next few years, what will this allow you to do?

El Zyr: I believe we need to grow further before we make any such move. But having said that, the results of an IPO would allow Rotana to solidify its position regionally and fund growth in to neighbouring regions. Our strong and consistent performance would undoubtedly prove attractive when such a time comes.

BTN: You’ve bucked the low occupancy trends across the Middle East - what do you put this down to?

El Zyr: We have remained close to our existing clients whilst expanding our client base. Customers will ultimately remember who took advantage of a situation by over pricing its property and who did not. We are also encouraged by the efficiency of the various tourism authorities. They are highly focused, very much hands-on and keen to attract new business to their respective cities. We are blessed by their vision, support and hard work.

Sponsored links


Abu Dhabi

Log on to VLM Abu Dhabi if you are looking for one of the
Internet’s most comprehensive directory of

href="" target="_top">

hotels in Abu
including a rich visual library of photo galleries,
virtual tours and videos. Very Last Minute Abu Dhabi allows you
to get in touch with the hotels directly - no middle man.


Virtual Abu

Virtual Abu Dhabi allows you to experience the magic of Abu Dhabi
without leaving your desk. The website uses rich media and includes 22
videos and 376 virtual tours.


Abu Dhabi

Checkout Flights 2 Abu Dhabi if you want to find out how you can
fly to Abu
from anywhere in the world. Flights 2 The World is a
leading supplier of flight data, include real-time flight information
allowing you to check delays on any commercial flight, also the airport
codes for every airport making booking flights easy.



Abu Dhabi

Log on to Abu Dhabi Up if you want to find a portal where you
supply the content. This rich media portal for Abu Dhabi allows
you to tell the world what the top destinations and resorts are really
like, share your holiday experience with anyone worldwide, or just find
out what a destination is really like before your visit.




Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation