Qatar Airways is making its debut in the US, heralded by a national
advertising campaign.
  Chief Executive Officer Akbar Al Baker said the arrival of Qatar
Airways in the United States meant that travelers here will now be able to
experience the high levels of service that the airline is renowned for, and
the media campaign will emphasize the service and luxury aspects that sets
the airline apart from its competitors.
  “Americans flying to Doha and other Gulf destinations, as well as the
Indian subcontinent, now have the option of Five Star service out of both
New York and Washington,” he said.
  “We’re busy preparing Qatar Airways’ biggest route launches of the year
with both New York and Washington, D.C., coming on line this summer.”
  Under the headline “A Star is Airborne,” the campaign kicks off with
advertisements in the New York Times and the Washington Post that announce
the introduction of gateway services to New York City from June 26, and to
Washington, D.C., beginning July 19.
  The campaign features a mix of print, broadcast, and outdoor
advertising, and is designed to highlight the airline’s rapidly growing
international network from its Doha hub to more than 75 destinations
worldwide.
  Qatar Airways will fly four times a week between Doha and Newark
Liberty International Airport. The flight will operate via Geneva—the
airline’s second destination in Switzerland—following on from its
successful service roll-out to Zurich, which also operates four times a
week.
  The introduction of new flights to the US is the highlight of Qatar
Airways’ 2007 route expansion program, in which nine new cities will join
its burgeoning international network.
  Al Baker noted that flights to the US were historic for Qatar Airways
in a year that has already seen it introduce services to Dar es Salaam,
Lagos, Chennai, Bali, and Ho Chi Minh City. Scheduled services between Doha
and Stockholm begin November 30.
  “We are delighted to broaden our reach to the US, and offer the
traveling public a long-awaited top-tier service between the Middle East
and East Coast. In fact, we will be the first airline from the Middle East
to serve Newark International Airport, gateway to New York City, and
Washington.
  Qatar Airways operates a modern, all-Airbus fleet of 57 aircraft to 75
destinations across Europe, Middle East, Africa, Far East, and the Indian
subcontinent. The new US flights via Doha will offer excellent connections
to and from the Gulf States.
  Its expanding international network means more travelers will be able
to enjoy Qatar Airways’ new Premium Terminal at Doha International Airport,
the world’s first commercial passenger building dedicated to first class
and business class passengers. Built in just nine months, the US$90 million
terminal features a spa, Jacuzzi, duty free, business center, and fine
restaurants.
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