FastBooking signs on French hotel chain

The French hotel chain Citéa has just commissioned FastBooking to install its Checker and Updater tools in all its hotels. This new agreement makes Citéa the company’s 200th client since it first launched these two products only just over

This order stems from an objective by Citéa, which manages over fifty establishments throughout France, to optimize its rating strategy. FastBooking, whose mission is to help hoteliers develop their internet sales, designed these tools in order to enable them position their rates more accurately in relation to those of their competitors and to increase their reactivity in the face of market developments. FastBooking Checker allows hoteliers to compare automatically and in real time the rates applied by their competitors on their websites and main distribution sites while FastBooking Updater allows them to update their rates and availability instantly and simultaneously on all their extranets.

“Like everyone else, our aim is to be competitive and profitable on the internet” explains Nathalie Srougi, Citéa’s Sales Manager. “But the upsurge of offers and distribution channels has made this an increasingly complex process, and it is not easy to stay in line with market developments and find the right positioning. We have therefore opted for the Checker and Updater solutions, which will save us considerable time in competitive monitoring and make it easy to coordinate a coherent rating strategy throughout the group by applying truly competitive rates. And at the same time we’ll be able to optimize our room availability.”