Golden Tulip Hospitality is launching its new hotel website platform which consists of more than 170 individual hotel websites, which are maintained by each Golden Tulip Hotel, Tulip Inn and Golden Tulip Resort individually.
The websites have been redesigned and improved to communicate the services and tools that Golden Tulip Hotels, Inns & Resorts offers to its business and leisure visitors.
Key enhancements include:
Dynamic Flash multimedia offering hotels better opportunity to present richer content.
Calendar view with integrated real time availability, and dynamic rates for a better shopping experience.
Improved design, according to the latest standards in web design and corporate identity.
Easy navigation throughout the website.
Built to offer flexible search engine optimisation (SEO) compatibility.
New special features available for hotels, such as viral marketing functionalities.
Web based Content Management System (CMS) that encourages hotels to update their website content regularly, offering updated and seasonal content to its visitors.
Hans Kennedie, President and CEO of Golden Tulip Hospitality Group, comments: “With over 1 billion internet users worldwide now, we firmly believe in a strong web presence. This upgrade is another step in our E-commerce strategy, where we continue to offer our hoteliers the latest technology to leverage their brand performance.”
“The current hardware and software architecture allows us to deploy scaleable technology running various programming elements - something that is crucial in providing services in the international hospitality arena.”, adds Riko van Santen, VP of Electronic Distribution & IT of Golden Tulip Hospitality.
The Golden Tulip hotel website are part of the Golden Tulip’s sophisticated Internet strategy based on a network of hotel, local, regional and country websites all equipped with real-time online availability and booking options in multiple languages. Golden Tulip Hospitality Group were the first international hotel chain to launch a mobile device website, as well as RSS feeds from the brand website.