Bezurk, Carlson Hotels form alliance

8th May 2007 have signed a marketing alliance with Carlson Hotels Worldwide which will drive customers directly into the five Carlson Hotels websites to book their hotels. Carlson operates more than 940 hotels in 71 countries under the brands Regent Hotels & Resorts; Radisson Hotels & Resorts®; Park Plaza® Hotels & Resorts, Country Inns & Suites By Carlson sm : and Park Inn.

“During the past two years we have made significant investments in our Direct Online capabilities. This has been complemented with a comprehensive redesign of our hotel branded websites providing more relevant and enriched content combined with even speedier booking capabilities” said Frank Trampert, Vice President of Distribution Services & IT, Carlson Hotels Worldwide. “Bezurk’s leadership team clearly understands what hotels and travelers look for when booking travel. Their approach to travel search is clever and supplier friendly, which is a great fit with our strategy of increased direct bookings to our websites, reaching a highly qualified customer base motivated to book online.”

Bezurk Founder & Chief Marketing Officer Craig Hewett said, “Carlson’s world renowned hotel brands cater to both luxury and mid-scale travellers and will significantly enrich the range of real-time hotel properties searchable using,” said Craig Hewett, Founder & Chief Marketing Officer, Bezurk. “We are pleased to be selected as one of Carlson Hotels preferred marketing channels in the Asia-Pacific region and look forward to delivering customers direct to their branded websites.”



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