Staybridge brand heads for Middle East

InterContinental Hotels Group has launched its
Staybridge Suites extended-stay brand across the Middle East region.The
launch was marked by the announcement that four properties are already
in the pipeline and will be located in the UAE, Kuwait and Egypt.

The introduction of Staybridge Suites will further entrench
InterContinental Hotels Group as one of the largest multi-brand hotel
operators in the Middle East.  It will add a new dimension to the
Group’s product portfolio, which already boasts InterContinental, Crowne
Plaza, Holiday Inn and Express by Holiday Inn properties. The brand
delivers a unique accommodation proposition to the region, aimed
primarily at long-stay business travellers looking for ‘more home than


“The launch of the Staybridge Suites hotel concept in the Middle East
market signals the strength and performance of the Staybridge Suites
brand in the US and the viability of the extended-stay segment overall,”
said William Morris, Senior Vice President, Sales & Marketing, Europe,
Middle East & Africa, InterContinental Hotels Group.



“As an industry leader there is an opportunity to drive innovation and
creativity in new markets. Extended-stay is one of the fastest growing
segments in the US and has received an extremely positive reception in
the UK.  We believe that this trend is mirrored in the Middle East,
where we aim to lead the market by differentiating from extended-stay
concepts currently on offer,” added Morris.


Although tailored to meet the specific requirements and cultural
sensitivities of the region, all Staybridge Suites in the Middle East
will follow the successful US and UK model with studio, one, and
two-bedroom suites. The modern interior design will be a familiar,
residential-style environment, featuring wood flooring and furniture,
including casual armchairs and over-sized sofas.


Rooms will include a desk and ergonomic chair with space for working,
high-speed internet access, flat screen TV’s and a kitchen area
including oven, refrigerator, dishwasher, microwave and utensils.


“The residential environment and homely spirit will set the new hotel
concept apart from other brands in the region,” said John Wagner, Vice
President, Staybridge Suites, Europe Middle East & Africa. “Standard
Staybridge Suites brand services will include complimentary evening
receptions hosted by the General Manager and daily afternoon cookies, a
food pantry with convenience foods for purchase, and a grocery shopping
service. Additional offerings will include a ‘Great Breakfast’,
mini-gym, individual BBQ areas for guests and a laundry room, all


Two properties are proposed for Dubai, with one set for Bur Dubai and
expected to open by the end of the year. Meanwhile, Bu Khamseen Group
Holding Co. is the confirmed investor for the pending Kuwait property,
which will offer 150 rooms and also be complete by 2008.


Mr Emad Bukhamseen of Bu Khamseen Group Holding Co., said, “Kuwait is in
need of internationally-branded accommodation to cater for the
increasing market of extended-stay travellers driven by extensive growth
in both corporate and leisure industries.  The global standards set by a
company such as InterContinental Hotels Group make us confident that we
will lead the way in this important hospitality sector.”



Phil Kasselis, Vice President Development, InterContinental Hotels
Group, Middle East & Africa said, “Officially announcing four properties
to launch the Staybridge Suites brand represents our commitment to the
rapid growth of this concept which is an integral part of the Group’s
global regional development strategy over the next few years.”