Etihad Airways’ innovative loyalty programme, Etihad Guest, has won
two awards at the Inside Flyer magazine “Freddies”.The Etihad Guest programme won a “special recognition industry impact” award less
than one year after its launch and the “best website” award for Europe, Middle East
and Africa, as well as being nominated in four other categories.
James Hogan, Etihad Airways’ chief executive, said: “The Etihad Guest programme has
been phenomenally successful since its launch in August 2006 having gained more than
120,000 members and now winning these two prestigious awards. Etihad continues to
offer its customers the very best service whether it is in our state-of-the-art
aircraft, our expanding network of destinations and our innovative loyalty
The awards ceremony took place in Virginia, USA, with approximately 450,000 award
votes submitted from members of travel loyalty programmes from across the world.
Etihad Guest members can use the convenient slider to choose how much cash, if any,
or conversely exactly how many miles they wish to use for a particular reward.
It also allows members to see the exact value of each mile they use for a reward,
therefore providing them with total flexibility and the best possible value for
Randy Petersen, the Editor of Inside Flyer magazine, said: “Etihad launched a new
frequent flyer programme with one of the most unique approaches to award redemption
I have ever seen, and the slider tool is very deserving of an “industry impact”
Etihad Guest was also nominated in four other categories including “best elite
level”, “best customer service”, “best affinity credit card”, and “best member
communications” in which the airline gained second place.
Peter Baumgartner, Etihad Airways’ executive vice president marketing and product,
said: “Etihad Guest has transformed the world of frequent flyer programmes because
of the wealth of rewards that are available to members and the immediacy at which
those rewards can be claimed. We will now build on the success at the Freddies and
look forward to winning more awards and recognition for the programme.”