Deeson is new PATA chair

Shanghai-based hotel chief Mr Brian
Deeson is the new Chairman of PATA, following the PATA Board of Directors
Meeting and Annual General Meeting in Vancouver, Canada, last weekend.Speaking at the AGM, Mr Deeson, who is CEO,
Greater China and Senior Vice President, Asia Pacific for the Accor hotel
group, highlighted global warming and the shortage of human resources as two
of the biggest challenges facing the industry today.

“There is a huge gap emerging between the
explosive growth in tourism infrastructure and the available pool of trained
personnel,”, said Mr Deeson. “And global warming is no longer a problem that can be
left for tomorrow’s generation. We need to address it today.”

Mr Deeson said
he fully supported the change agenda adopted by PATA under the leadership of
President and CEO Mr Peter de Jong. "It is crucial that we
continue to evolve as an Association to remain a ‘must-join’
proposition to today’s travel and tourism organisations.”