Choice launches tenth brand in Boise

Choice Hotels International has announced that its first Cambria Suites hotel has opened
in Boise, Idaho.Cambria Suites hotels are designed for guests who want to take
their lifestyle with them when traveling, and hotels feature a stylish design that
is more intimate than traditional hotel d├ęcor, with guest suites that are 25 percent
larger than standard hotel rooms. The 119-suite Cambria Suites Boise Airport hotel
is owned and operated by The Summit Group Inc., a hotel developer focused on
developing, managing, and owning mid-market lodging properties nationwide.  As of
March 31, 2007, there are 49 Cambria Suites hotels under development in 21 states

“We are extremely excited to open the first-ever Cambria Suites hotel in Boise,
Idaho,” said Charles A. Ledsinger, Jr., vice chairman and chief executive officer of
Choice Hotels International. “We are very confident about the long-term growth
prospects for this our tenth brand, as Cambria Suites hotels have proven to be very
appealing to developers across the nation.  Travelers will equally embrace the brand
as they expect something different from a hotel.  We feel that once guests stay in a
Cambria Suites hotel, they’ll be advocates of the brand.”


A grand opening celebration was held April 17 at the hotel and was attended by
representatives of Choice Hotels, The Summit Group, area businesses and many members
of the Boise Chamber of Commerce.  Presentations were made by Choice and Summit
executives as well as Carl Wilgus, administrator of the Idaho Department of Commerce
& Labor’s Division of Tourism.  A plaque was unveiled at the hotel’s entrance
signifying the launch of the brand. 



Cambria Suites hotels are smoke-free and every suite features separate work and
living areas with ergonomic chairs, movable desks, luxury linens, and Bath and Body
Works products. The all-suites hotels offer the latest in technology, including a
52-inch television in the open, airy two-story lobby and each suite includes two
flat-screen LCD televisions, a CD/DVD player, and MP3 jacks. Select suites offer
MediaHubT plug-and-play technology allowing guests to connect their laptop, MP3
player, game console, digital camera, or CD/DVD player hassle-free. Free high-speed
wired and wireless Internet access is available throughout the hotel, so that guests
can stay connected when on the road.


“We are privileged to be opening Choice Hotels’ first Cambria Suites hotel here in
Boise,” said Damon Anderson, general manager, Cambria Suites Boise Airport. “The
Cambria Suites Boise Airport provides guests a stylish, comfortable, and relaxing
environment and both business and leisure travelers will find this hotel’s spacious
suites, rich amenities, and personal service to be a welcome lodging option. We
invite travelers to the area, and the residents of Boise, to check out the hotel -
whether for a coffee in our barista bar, a crabcake or salad for dinner, or an
after-dinner cocktail.”


Like all Cambria Suites hotels, the Cambria Suites Boise Airport features Reflect, a
dinning and gathering area serving a dinner menu, liquor, wine, beer, and a barista
bar featuring Wolfgang Puck coffee, and a hot breakfast buffet; Refresh, a
state-of-the-art fitness center with a resort-style indoor pool and hot tub/spa
area; and Refill, a 24-7 convenience store that offers energy drinks, organic
snacks, and sundries as well as freshly prepared grab-and-go gourmet salads and


The hotel also features over 2,000 square feet of meeting space, with the largest of
the property’s three meeting rooms able to accommodate up to 100 attendees. All
Cambria Suites hotels are committed to operational excellence and feature the
Cambria Pledge, an unconditional 100-percent-satisfaction guarantee.