Vacation.com has signed a series of preferred partner agreements with a number of industry suppliers intended to create a stronger network of marketing alliances for the diverse agency membership.
Among the new preferred suppliers are Pleasant Holidays and Homeric Tours, two popular operators that were recent additions.
“These agreements will result in increased marketing support for Vacation.com members as well as enhanced commissions and promotional incentives,” said Steve Tracas, CTC, president and CEO, Vacation.com.
“In return for additional marketing support and increased member benefits from our preferred partners, Vacation.com will rally its members behind these brands to drive business,” he added.
At the same time that Vacation.com added new preferred partners, the travel marketing services organization ended agreements with a number of suppliers including: Bahamasair, Brendan Worldwide Vacations, Collette Vacations and Trans Am Travel in the U.S. market and Dan Tours, Harmony Vacations, and Collette Vacations in the Canada market.
“Supplier additions and deletions are membership market-driven decisions taken in conjunction with our Vacation.com Advisory Board and are ongoing throughout the year,” said Tracas. “Every supplier would like to be exclusive with us in their industry segment, but that would not meet the needs of our large and diversified membership,” he added.
Vacation.com maintains a list of approximately 100 preferred suppliers, many of which participate in the organization’s successful co-op Engagement Direct Marketing and E-Mail Marketing program.