Staybridge brand lands in Liverpool

Staybridge Suites is to open a new hotel in Liverpool in early 2008. This
follows the signing of an agreement between InterContinental Hotels Group (IHG) and
BDL Hotels Limited in which BDL Hotels will develop the hotel and IHG will manage it
under a 20 year management contract.

The hotel will form part of the Kings Waterfront development, a major visitor
destination due to be completed by 2008 in time for Liverpool’s Capital of Culture
celebrations.  Within this development there will also be a newly built convention
centre and preparation for construction at the site of Staybridge Suites, Liverpool
is already taking place.

The property will comprise 132 fully equipped and spacious one bedroom and studio
suites, with modern interior design to create a residential ‘home from home’
environment for extended stay business travellers - those who usually stay five or
more nights.  Rooms will include a fully equipped kitchen area while public spaces
include a cosy Hub Kitchen and Living Room with open fire, the Pantry, a 24/7 mini
convenience store and an outdoor Terrace with barbecue.

IHG commissioned research shows that business travellers on long-term assignments
want to stay in something distinctly different from a regular hotel room and the
brand has already proved highly successful in the US, with nearly 100 Staybridge
Suites currently in operation. 

The Staybridge Suites brand was launched in the UK in 2005 with the announcement to
open a 124-bedroom hotel in London-Brentford and a 113-bedroom hotel on the South
Bank in London. These projects are still in planning, meaning Liverpool will be the
first to open. Staybridge and its development partners expect to obtain planning
approval for four further city centre sites for hotels in the UK within the next
three months.


John Wagner, Vice President of Staybridge Suites EMEA, commented: “I am delighted
that we have signed the third contract in the UK to bring the Staybridge Suites
concept to Liverpool.  The city is an economic hub with a diversity of local and
international business and industry, so we are confident that long-term business
travellers will be attracted by accommodation specifically designed for their needs
- the comforts of a home with the convenience of a hotel.”

“We plan to open 22 Staybridge Suites hotels across the UK within four years. With
several contracts agreed and sites in the pipeline, I am confident that Staybridge
will soon be a recognised brand in British city centres and the preferred choice for
long stay business travellers.”     

Louis Woodcock, Managing Director of BDL, comments: “We are delighted to be signing
a second agreement with Staybridge Suites, hard on the heels of our first
partnership in Brentford, London. We are now one of the main driving forces behind
the development of the brand in the UK and, with our extensive experience of the UK
business market, we believe Staybridge Suites, as the first operator of its type in
the UK, will do extremely well.”