Accor shifts marketing strategies

Accor has confirmed its participation in the Arabian Travel Market, the leading travel and tourism exhibition that is dedicated to expanding the travel and tourism business potential, within the Middle East and the Pan Arab region.

Since the appointment of Accor’s new CEO Mr. Gilles Pelisson in 2006, the Group has begun initiating important changes in its marketing strategies.  It has also witnessed significant transitions in relation to brand building and visibility. The current focus and emphasis is on the evolving of Accor’s sub-brands to offer top of the line, modern facilities and amenities for guests - positioning their hotels as excellent choices for the 21st Century traveler.

Commenting on the participation, Mr. Christophe Landais Managing Director Accor Middle East confirmed: “This is the 10th time that we will be participating in the Arabian Travel Market. This year, a team of top officials from Accor and Accor Middle East and Africa will be speaking at our press conference and revealing new dynamic marketing strategies of some of our brands like Sofitel and Novotel, as well as disclosing our major developments to be built in the region.”
He further added: “ATM is an ideal platform for investors, travel agencies, businessmen and tourists to learn about the latest offers available in the market. With our 28 new projects that are under development in the region, I trust Accor will stand out as one of the fastest growing hotel management companies in the Middle East and North Africa”

Arabian Travel Market will be held at the Dubai International Convention and Exhibition Centre from May 1st to 4th 2007.