Group car booking engine unveiled

20th Apr 2007

Avis Budget Group is launching a new private-label car rental booking
engine tailored for Groople. This booking engine, provides a
side-by-side comparison of Avis and Budget car rental offerings to
customers traveling in groups. Through a collaborative effort with Groople,
Avis Budget Group provides the perfect travel tool for groups such as
families and friends attending a wedding, reunion or other getaway,
students traveling on school trips, sports teams traveling to games or
competitions and business travelers attending meetings and conferences.
  Groople customers can now complement their group air and hotel
reservations on with customized car rentals from
Avis, a leading premium brand that provides the finest in service and
amenities, and Budget, a brand that delivers great service at low prices
for cost-conscious travelers.
  Serving groups of five or more, Groople will now offer customers access
to great group rates on multiple car rentals and the ease of booking all
their travel plans in one simple click. For example, customers can view
options specific to their arrival location, time and vehicle preferences
and can reserve cars for their special event. Groups can even mix and match
vehicle types and brands to meet the individual needs of each renter in the
  “Our dual-brand approach provides the best of both worlds in car rental
to Groople customers,” said Becky Alseth, senior vice president of
marketing for Avis Budget Group. “Between the technology innovations and
‘We Try Harder’ service Avis is famous for, and the great value of Budget,
the complex needs of group travelers can now be met with ease and
  Breaking new ground, this service allows customers to book group rates
online for the first time. Groups are able to move through their bookings
quickly and easily, allowing customers to book more than one car per
reservation. When customers book five cars or more their group rate is
automatically uploaded and the savings are built in. Best of all, each
individual driver can select the car and payment option online.
  “Groople and Avis Budget Group continue to lead innovation in the
industry with the launch of our group rental car product. The rapid growth
in booking travel online and the size of the group travel segment is
driving demand for group based travel tools,” said Mike Stacy, chief
executive officer of Groople. “We have demonstrated our leadership in group
hotels, and we are proud to offer our customers another ground-breaking
tool for cars, which will make their travel planning and booking much


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