Best Western rolls out desktop tool

Best Western International has brought a new sound to the personal computer with the debut of its innovative desktop application for travelers.  The “Knock KnockSM” tool, a hotel chain first, is now available for download at www.bestwestern.com and is designed to enable consumers to reserve hotel rooms, retrieve information on Best Western’s Gold Crown Club International loyalty program, receive special offers - even check local weather forecasts - all from one location. 

“Best Western is constantly developing new programs and applications to bring added convenience and value to the time-taxed traveler,” said Dorothy Dowling, senior vice president of marketing and sales for the hotel chain.  “Recently, we introduced dynamic packaging options and customized navigational tools, along with virtual tours of all 2,400 North American Best Western properties, to our Web site.  We have now taken our efforts to the next level, becoming the first hotel chain to bring our product directly to our guests’ personal computers.”

To celebrate its premiere, Best Western is hosting a special “Knock KnockSM to Win” game at bestwestern.com through May 25.  Visitors are given a virtual Best Western key card to swipe across two of three hotel room doors.  Those greeted by an instant winning message will receive a $20 MasterCard® gift card.  Each time they play the game, contestants will earn another entry into a Grand Prize drawing - a $5,000 shopping spree, including a $1,000 Best Western Travel Card that can be used for accommodations at any of the 4,200 Best Western hotels worldwide, and a $4,000 MasterCard gift card for spending money.  Contestants can also receive additional entries by taking advantage of the “tell a friend” option on the site.
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