Lonely Planet has issued a warning to independent travellers in the UK, asking them to be wary of internet sites who claim to provide independent advice and reviews on travel destinations. According to Lonely Planet, people should consult a variety of sources before making a decision.
According to Lonely Planet’s latest “Travellers Pulse” survey of more than 30,000 travellers, over 50% of the respondents from the survey say they frequently book accommodation online and 94% said they use the web primarily to gather information on potential destinations, accommodation and food quality.
Additional research finds that today’s travellers, in keeping with the online trend of social networks, increasingly desire independent reviews and recommendations from fellow travellers as well as from trusted sources such as Lonely Planet authors.
Lonely Planet’s new Haystack site (http://haystack.lonelyplanet.com) launched today only features hand-picked properties from around the globe that have been reviewed and recommended by expert Lonely Planet authors - ranging from backpacker hostels to top-end accommodation. In addition to these author reviews, travellers can read user-generated reviews from other travellers.