Thomas Cook UK & Ireland has announced a partnership deal with WAYN.com. A social site where travellers
can interact, upload their photographs and share experiences, WAYN currently has 1.6
million UK users and is rapidly expanding with approximately 300,000 new users every
month.

Under the partnership, Thomas Cook is the sole sponsor of WAYN’s travel section,
within the WAYN Club area of the site. The section features a number of travel deals
exclusive to Thomas Cook, which have been chosen to appeal specifically to WAYN
members. When clicked, these link through to a special section on Thomascook.com
specifically tailored for WAYN members. Typical offers for the travel page are city
breaks, flight-only deals and holidays to Goa, Cuba and the Dominican Republic.

Thomas Cook is also offering competition prizes through some of its sub-brands to
encourage new members to the site. These include a Club 18-30 holiday for two, and a
three-night trip to Las Vegas with Flexibletrips. These prizes form part of a TV
advertising campaign to be screened in late March. Thomas Cook will also benefit
from display ads across the WAYN site.

Andy Tidy, E-commerce Director at Thomas Cook, said: “WAYN is already huge
in terms of the number of its members, and it is set to grow substantially in the
coming months. As a major website with a travel theme, it’s an ideal fit with Thomas
Cook, and gives us the perfect platform to showcase the huge range of product we
offer. Thomascook.com is far from just package holidays - it’s a complete online
retailer offering flights, hotel only, UK breaks and more. There is huge potential
and we are excited to be the first travel organisation to link with such a major
online community.”

WAYN’s Marketing Director, Annika Erskine, commented: “WAYN is excited to be taming
up with a travel partner that has such a diverse scale of holiday options for our
users. Thomas Cook was the natural fit for us in terms of being able to provide
special discounts and benefits for our new WAYNClub section of the site, that will
appeal to the wide range of our member’s preferences.
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