TAM takes off in Second Life

Brazil’s TAM said it is about to become the first airline to promote itself in the Second Life online virtual world, according to Reuters news agency.It will offer cyberspace flights that correspond to its real-world international service.

Second Life, created by U.S.-based Linden Lab, has millions of registered users and its own economy and currency, known as the Linden dollar, which can be exchanged for U.S. dollars.

TAM told Reuters that it will offer avatars—users’ 3-D representations that, ironically, can fly on their own—gifts to take virtual TAM flights to Second Life islands called Milan, Paris, New York and England.

The islands represent the leading Brazilian airline’s actual international destinations.