Etihad to bring Formula 1 to ATM

13th Apr 2007

Visitors to the Etihad Airways stand at next month’s Arabian Travel Market (ATM) will be thrilled by the announcement that the Abu Dhabi-based airline will display a life-size replica of the Spyker team Formula 1 car. In conjunction with its lead sponsorship of the Spyker F1 team, Etihad will have the car on its stand throughout the ATM which takes place at the Dubai World Trade Centre from 1 - 4 May.

Etihad will also have live demonstrations for its innovative and award-winning diamond zone (first class) and pearl zone (business class) seats as well as showcasing its forthcoming destinations to Dublin and Milan.

Geert Boven, Etihad Airways’ EVP sales and services, said:

“The past year has seen the tremendous growth and development of Etihad continue, and we are looking forward to sharing that with the thousands of visitors to the ATM. The Formula 1 car will also add to the excitement on the Etihad stand as will our interactive displays and state-of-the-art product.”

Etihad continues to expand its international network of destinations, and this year has already launched flights to the Malaysian capital Kuala Lumpur and Australia’s commercial capital Sydney.


In addition to the forthcoming launches to Dublin and Milan, Etihad will also soon start flying to the enormously popular southern Indian cities of Kochi (Cochin) and Thiruvananthapuram (Trivandrum).

Alongside the fully-flat pearl zone business bed and rotating diamond zone seat, Etihad will have interactive demonstrations of the many rewards and benefits of its Etihad Guest loyalty programme.

Etihad Guest was launched in August 2006 and has gained more than 116,000 members worldwide with 1,800 achieving silver member status and 385 becoming gold members.

Mr Boven continued: ‘Through our global sports sponsorships, flight network growth, state-of-the-art product and critically-acclaimed loyalty programme, Etihad continues to establish itself as a truly world-class airline. The immense popularity of the Etihad Guest programme alone demonstrates the positive impact Etihad is having on 21st century air travel.’

Other notable highlights from the past 12 months include Etihad winning its third successive World Travel Award for being ‘the world’s leading new airline’ and taking delivery of 14 of its new fleet of 29 Airbus and Boeing aircraft.

Senior members of Etihad management will attend the ATM, including H.H. Dr. Sheikh Ahmed Bin Saif Al Nahyan, chairman of Etihad Airways and Etihad’s chief executive James Hogan.

Etihad Airways will be exhibiting at stand UAE 137, in Hall 1 at the 2007 ATM.

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