Cox&Kings (C&K), the 249 year-old travel company, has opened its regional office in Dubai as part of its expansion plan in the region. Initially, this regional office will cater to the travel requirements of the United Arab Emirates (UAE). The office is fully operational and is headed by Mahesh Ammanath.
Addressing the media in Dubai, Peter Kerkar, Global CEO, Cox&Kings stated that, ‘We have been sending clients to this exciting destination for over 20 years and have had various agents representing us to send clients overseas. Our product range is very diverse and caters to the particular needs of the local community as well as the expatriate community. We will also cater to the NRI market with specifically tailored tours which will take into account cultural preferences, food and the ability to travel with the finest Indian families worldwide.’
Cox & Kings believes that the UAE is a very important market for its travel services and the company plans to promote a whole host of them using the B2B and B2C model that has been successfully implemented in other markets.
Cox & Kings has also developed an online portal, which is a web enabled dynamic system that includes holidays, sightseeing, cars, hotels, transfers, insurance and other ancillary travel services. Most of the products and services are available on an online real time basis. It is backed by a 24x7 call center. The online platform would also be made available in the UAE.
Among its many brands that C&K plans to introduce in the UAE market are:
? Duniya Dekho: Group tours to Western and Eastern Europe, China, India, Egypt and Turkey.
? Flexi Hol: This is for travelers who would like to design his own holiday. The options include weekend breaks, short city breaks, and long-haul breaks. A host of itineraries have been designed that are indicative. The traveler has a choice to tailor-make it based on his / her requirements.
? India Tours: This is a segment that has won the company numerous awards. A range of options is available for the travelers: escorted tours, private journeys and tailor-made holidays. These tours cover the entire Indian sub-continent.
? Business Travel: Cox&Kings is a one-stop shop for various business travel related services. The company is also a partner of Radius, which is a consortium of leading travel agents across the world. International travelers enjoy certain privileges due to this strategic partnership between Cox & Kings and Radius.
? World Wide Cultural Journeys: Cox & Kings will introduce its worldwide cultural and adventure program, which it sells in the UK and USA. It will also feature its exclusive guest lecture program with guest lecturers such as Lord Hurd, Kate Adie, Sir Roy Hattersley among others.