SideStep has announced Nancy Ramamurthi as chief marketing officer. Ramamurthi will be responsible for leading SideStep’s marketing team and driving the company’s global marketing strategy and brand development. Ramamurthi’s appointment adds more than 17 years of marketing and management experience to SideStep’s executive roster.
Prior to joining SideStep, Ramamurthi was senior director of eBay’s (Nasdaq:EBAY) global classified business unit, where she led the team in successfully scaling and monetizing a new global portfolio of businesses. Prior to her tenure with eBay, Ramamurthi held senior level marketing and management positions for a number of leading global consumer organizations including Yahoo! (Nasdaq:YHOO), The Coca Cola Company (NYSE:KO), Kraft General Foods and Pfizer (NYSE:PFE). Ramamurthi earned a BA from Georgetown University and an MBA from the Kellogg School of Management.
“Nancy brings world-class marketing expertise to the SideStep executive team,” said Rob Solomon, president and CEO, SideStep. “She is a respected leader in the marketing world with experience in successfully building some of the world’s most valued consumer brands. She will be instrumental in furthering our efforts to bring SideStep to the forefront, and we are thrilled to welcome her to the team.”
“As a pioneer within the travel search category, SideStep has built a tremendous service loved by millions of consumers for its great value and ease of use,” said Ramamurthi. “I look forward to working with the SideStep team to evolve, innovate and market our service to delight even more consumers.”