Monarch inks deal for Doral resort

Monarch Hotels & Resorts has been named as the
official hotel management company for The Blue at Doral.Monarch Hotels & Resorts bring a comprehensive package to the table,
offering results-oriented management and marketing, superior amenities and
overall guest satisfaction.

“Identifying Monarch Hotels & Resorts is our finishing touch to create this
world class resort.  Paramount in the business when it comes to delivering a
quality, personalized guest experience, Monarch will provide the standard of
resort service expected at The Blue,” commented Jerry Kaufman, principal
with Blueview Golf Villas, LLC, developers of The Blue.  “While The Blue is
a hotel condominium, it’s first and foremost a hotel, because without superb
hotel operation, the end product fails.  Our guests and owners will only be
satisfied with the best from their hotel experience or condo ownership,
which is why the selection of a quality operator is so crucial.”


Monarch Hotels & Resorts is lead by CEO Todd Felsen who previously held
executive positions with such luxury brands as Ritz Carlton and the nearby
Doral Resort & Spa. 



“The Blue is an exceptional resort, and we are certain that our initiatives
and operating procedures, along with our overall company mission and goals,
are in line with what developers of The Blue expect in a management
company,” commented Felsen.  “We have been consulting on the project over
the last few months of construction and know that no detail has been
overlooked in the development of this project.  We look forward to being an
integral part of the final few months of construction leading to its opening
and will put a stellar team in place to provide a five star level of


The Blue, which broke ground in summer 2006, will complete construction by
the end of the year and plans on a grand opening in December with
construction efforts on track to meet this completion date.  A golf lover’s
dream getaway, the resort is situated along the 12th and 13th fairways of
the Blue Monster, the course from which the hotel condominium gets its name.
Blending the grandeur of Old Florida mansion living with luxury resort
amenities and five-star service, the exquisitely furnished suites offer an
expansive veranda overlooking the famous fairways.  The 15 freestanding,
three-story buildings will be reminiscent of Old Florida style manor houses,
each housing 16 elegantly appointed suites.


Guests of The Blue will be provided five-star luxury accommodations
complemented by an expansive clubhouse with fully equipped fitness center,
fine-dining restaurant, three bars, a luxurious pool area with private
cabanas, poolside massage, food and beverage service, business center, lobby
bar, in-room chef upon request, library, 24-hour security, personalized room
service, full concierge service, five championship golf courses, 15,000
square feet of meeting space and more.


“While the world is changing, people always want more value for their dollar
and an owner and guest will find that at The Blue.  The hotel amenities,
championship golf courses, Doral spa, unsurpassed service and personal
attention all offer the added incentive that people are looking for in a
vacation or second home,” Kaufman added.