aloft brand unveils Mount Laurel plans

Starwood and its new lifestyle brand, aloft hotels, have signed a deal with Grande Properties, LLC to develop an aloft hotel in Mount Laurel, NJ.The 150-room aloft Mount Laurel is located just off the New Jersey Turnpike, at the crossroads between the New York, Philadelphia and Washington, DC travel corridors. The hotel will be aloft’s first property in New Jersey, and will be in close proximity to the Philadelphia Convention Center, the Philadelphia International Airport and some of the top corporations in the state of New Jersey. The hotel is also just one hour from Newark International Airport.

“aloft is infused with the DNA of W to create a new destination sensation, conceived in response to a mega-mundane marketplace,” said Ross Klein, President, Starwood Luxury Brand Group and aloft hotels. “aloft brings style and atmosphere to a segment of the industry that has been anything but fashionable, offering guests a fun way to play and stay.”

John Moser, COO of Delco Development, the parent company of Grande Properties, LLC, states, “We are excited about bringing this new concept of aloft hotels to suburban South Jersey. The passion and excitement created by Starwood with the W product was overwhelming and we anticipate an even greater reaction with the aloft brand.”