British Airways and global travel technology provider Worldspan are signing a new three-year, global distribution agreement. The agreement, which establishes Worldspan as a preferred distribution channel for the airline, will provide Worldspan customers worldwide with access to British Airways’ full inventory, availability and fares.
To gain these benefits, Worldspan subscribers in the UK and Ireland will be offered the option of participating in a Worldspan opt-in program. The program will guarantee these customers benefit from new Worldspan and British Airways distribution products, functionality and booking enhancements. Worldspan will implement the opt-in program on April 10 and will soon announce its terms and conditions directly to its UK and Ireland travel agency customers.
All of British Airways’ published fares, including fares distributed by other GDSs and travel distributors, as well as web fares offered through ba.com, will be accessible across Worldspan’s distribution network serving travel agencies, corporations and Worldspan-connected travel web sites worldwide.
Tiffany Hall, British Airways head of marketing and distribution, said: “We are very pleased to have reached an agreement with Worldspan. This new deal will reduce the airline’s distribution costs and ensure that our lowest fares can continue to be distributed through Worldspan’s travel agents.”
“Worldspan knows our customers require access to airline content to be competitive, and this agreement provides British Airways content to them for the next three years,” said Kevin Ficco, vice president - Airline Distribution and Business Development for Worldspan. “We are working with British Airways to accomplish our mutual goals, while ensuring that they and our valued customers conduct business using the most advanced technologies.”