Leonardo has recently added Mobil Travel Guide - originator of the Five-Star ratings and certifications program for hotels, restaurants, and spas to its growing list of Web sites looking to enhance image content for its users. Mobil Travel Guide has been providing the most comprehensive and objective ratings and reviews in the United States and Canada since 1958 and has recently started to enhance its Web site ( http://www.mobiltravelguide.com/) to become a leading source of travel research and planning information for business and leisure travellers.
L eonardo currently distributes rich media content to all of the major Global Distribution Systems (GDSs), as well as online booking channels such as Yahoo!, Kayak, Opodo, Smarterliving, Lodging.com, Orbitz, Pricegrabber s and Cheaptickets.
David Elton, Leonardo CEO, welcomes Mobil Travel Guide as a prestigious distribution partner. He said, “Leonardo provides the largest one-stop aggregated source of digital content for hotels, destinations and attractions in the travel industry. Adding Mobil Travel Guide’s to our growing portfolio greatly enhances the value of our distribution network and adds significant credibility to our goal of presenting travel destinations accurately through rich media content”.
The number of travel channels that are embracing rich media content is rapidly growing in order to provide travellers with an enhanced online viewing experience. Jeff Thomas, Vice President, Commercial Operations - The Americas, said . “The partnership between Leonardo and Mobil Travel Guide is especially beneficial to travellers looking to book online because not only do they have the benefit of obtaining the coveted Mobil Star rating associated with each property, they also will now be able to view enhanced visuals of each property. This significantly expedites the look-to-book process.”