Sabre extends hotel upgrade product in Europe

Sabre Travel Network has extended the European reach of Hotel UpSell, the product that enables hoteliers automatically to offer upgrades when travel agents book hotel rooms in the Sabre global distribution system (GDS).  Previously only available to Sabre Connected agents in the US and UK, Hotel UpSell can now be used in France, Germany, Italy, Sweden, Norway, Denmark, Finland, Switzerland, Austria, Greece and The Netherlands. Travel agents in these countries can now offer their customers higher value products during the hotel booking process, thereby increasing commission payments.

Hotel UpSell upgrades cover many products. Room upgrades enable an agent to offer accommodation in a deluxe room or suite, while amenity upgrades offer add-ons like complementary breakfast, parking or spa treatments.

Hotel UpSell is easy to use. As an agent completes a hotel booking in Sabre, an upgrade message appears on the booking screen, prompting the agent to either accept or decline the upgrade.

Over 1,700 properties are available in Hotel UpSell.  Participating chains include Radisson, Country Inn and Suites, Omni, Fairmont, Copthorne, Best Western, Regent International, Park Plaza, Park Inns, WorldRes and Utell by Pegasus?. On average, these properties are benefiting from an additional $46 on transactions that have been upsold by travel agents using the Hotel UpSell functionality.

Dean Bibb, Sabre Travel Network’s vice-president of supplier relations and joint ventures EMEA, said: “We designed Hotel UpSell to benefit both our hotel suppliers and our travel agency customers.  Hotel suppliers benefit from increased revenue through the sale of additional products and services while travel agents have the ability to offer their customers a better service and earn incremental commissions.”


Hotel UpSell is another example of the end-to-end solutions that both corporate and leisure travel agents can use to help increase both revenue opportunities and enhance customer service.  In addition, it accesses the largest travel agency base of customers to help hotels sell more services.