Carlson Wagonlit Travel (CWT), the world’s second-largest travel management company, achieved significant growth in 2006. Sales are up 22% on last year to $17.6 billion. Commenting on the company’s performance, Hubert Joly, president and chief executive officer, said, ” Carlson Wagonlit Travel had a terrific year in 2006. The acquisition of Navigant International was a great milestone. We couldn’t be happier about the progress we’re making with the integration, where our approach has been to combine the best of both companies. Our focus around the world continues to be on satisfying our customers and enhancing the value of the professional services we offer them.”
Total pro-forma sales volume amounted to US$20.5 billion, including Navigant International on a 12-month basis.
Pro- forma sales volume grew 9 percent on a constant currency basis, reflecting the strength of the world’s business travel market and the company’s robust organic growth. CWT has more than doubled its sales volume since 2003.
This growth was fueled by record new sales and continued strong client retention. Annualized new sales (excluding renewals and including Navigant) totaled US$1.94 billion in 2006, the highest ever in the company’s history and a 45 percent increase over the year-earlier period. New sales came from large corporations, small and mid-size companies, and government institutions.
Countries that experienced the greatest growth of their sales volume in 2006 (at constant currency rates) include the United States (50 percent), Australia (46 percent), Russia (37 percent), China (36 percent) and India (29 percent). Today, CWT is the number one travel management company in Europe, Asia Pacific and Latin America and a strong number two in North America.
p>Significant Strides in all Four Lines of Business
CWT made significant strides in its four lines of business in 2006: Traveler and Transaction Services, Program Optimization, Safety and Security, and Meetings and Events.(2)
1. Traveler and Transaction Services. CWT continued to make progress in
driving efficiencies for its clients. Online transactions in Europe
registered the greatest growth at 80 percent, followed by Australia (70
percent) and the United States (13 percent). CWT launched online
booking tools in Japan and in China last year.
CWT continued to enhance its emphasis on hotel bookings. The company’s
hotel sales volume grew by 17 percent in 2006, reflecting the quality
and cost-effectiveness of the CWT hotel offering, as well as travel
managers’ increased understanding that savings and security are
enhanced when hotels are integrated into a managed travel program. In
2006, the number of references in CWT HARP, the company’s global
database of hotels, increased by 13 percent. Today, CWT HARP has more
than 140,000 hotel entries, making it the largest database of its kind
among travel management companies. New independent studies have
highlighted the competitiveness of the CWT hotel offering in terms of
pricing, availability and flexibility.
CWT made further progress in 2006 in the deployment of its global
products. CWT Portal, a one-stop, Web-based entry point for travel
managers and travelers that provides access to all CWT online services,
is now available in 12 languages. In 2006, the number of users
worldwide reached 1.5 million in 75 countries. CWT Portrait, an online
profile management tool, was available in 43 countries at the end of
2006. A total of 1.7 million traveler profiles were registered at the
end of 2006, representing an increase of 82 percent over 2005.
CWT is putting further emphasis on the enhancement of the business
traveler’s experience. To this end, CWT Freedom, the company’s mobile
business travel offering currently available in North America, was
enhanced in 2006 to automatically deliver travel itinerary, hotel, car
rental and destination-specific information to travelers’ Microsoft
Outlook application and mobile tools, including BlackBerry and Palm
devices, smart phones, and Pocket PCs. In 2007, CWT Freedom will be
further enhanced and rolled out internationally.
2. Program Optimization. Nearly 1,000 CWT employees worldwide—travel
program managers, as well as subject matter experts in technology,
supplier sourcing, booking and fulfilment, and change management—
work with clients to optimize their travel programs and unlock savings.
The CWT Solutions Group, the company’s consulting division, globalized
its services in 2006 by expanding into the Asia Pacific region.
Overall revenues generated by CWT program optimization services
increased by 12 percent over 2005 and now represent close to 10 percent
of the company’s revenues. This growth reflects the increasing
sophistication and value of CWT services in this area. Last year, CWT
introduced new solutions designed to help clients optimize their travel
program. The CWT Diagnostic Tool allows clients to measure and
benchmark their performance on each of the eight key levers to
effective travel management.(3) To date, more than 300 clients, working
closely with CWT program optimization professionals, have evaluated
their travel programs, identified areas for progress and established
performance targets, priorities and action plans.
Throughout 2006, CWT program optimization and information technology
specialists also worked closely with clients to create and test a pilot
of the CWT Program Management Center, which will be launched in the
second quarter of this year. This one-stop, multilingual, Web-based
management tool will enable clients to easily access information and
streamline the management of their travel program. Customized
dashboards that monitor key performance metrics, coupled with
integrated data from a variety of sources—pre-trip bookings, post-
trip data, and credit card expenses—will help travel managers and
procurement professionals track and optimize their travel programs on
an ongoing basis.
The CWT Travel Management Institute conducted new, in-depth studies in
2006 to help clients derive the greatest value from their travel
program. Toward Excellence in Online Booking demonstrates how clients
can reduce total travel costs by up to 10 percent through online
booking. Global Horizons: Consolidating a Travel Program shows that as
more and more companies consolidate their travel program, they are
enjoying average savings of 20 percent.
CWT also responded to clients’ request for help in managing
environmental issues linked to business travel. Last year, CWT began
providing post-trip CO2 emissions reporting, enabling clients to more
effectively manage and offset their carbon footprint. In the U.K., CWT
worked closely with its client Defra (Department for Environment, Food
and Rural Affairs) to design a carbon calculator that would permit
business travelers to compare the CO2 emissions of various
transportation options at the time of booking. Defra is currently
deploying the CWT Carbon Calculator, which will be launched globally in
the second quarter of this year.
3. Safety and Security. In 2006, CWT signed a preferred reseller agreement
with iJET Intelligent Risk Systems to enhance its global safety
offering, known as CWT Guardian, and help clients more effectively
track and assist business travelers in an emergency. The enhanced
offering includes trip-specific intelligence delivered before, during
and up to 30 days after a business trip; real-time travel alerts sent
by email or through instant messaging on a 24/7 basis to notify
companies of an incident or disaster; and “one click” access that
enables travel managers to monitor, locate and contact travelers in an
emergency. CWT can also provide the support services travelers may need
in an emergency.
4. Meetings and Events. In 2006, CWT orchestrated more than 9,000 events
involving 570,000 participants. Present in more than 50 countries, the
nearly 650 specialists at CWT plan and execute meetings and events that
help clients realize their business objectives while satisfying the
needs and expectations of participants. CWT also works with clients to
define and implement policies and establish practices that will help
them reduce their spend in this area by 10 to 15 percent. Later this
year, clients will be able to benchmark their performance thanks to new
services from the CWT Solutions Group. CWT has also formalized an
agreement with Carlson Marketing, a worldwide leader in marketing
services, to co-produce meetings and events in accordance with clients’
Looking ahead, Mr. Joly said, “Effective travel management can bring great value to corporations, small and mid-size companies, and government institutions around the world. There continue to be ample opportunities to further enhance what we do for our clients and support them in their objectives to optimize service, savings and security. We are excited to be working with them toward this goal.”