The Cayman Islands has solicited the expertise of the
service training company, FG Destinations.The subsidiary company of
FreemanGroup exclusively specializes in helping Caribbean and other global
destinations supersede visitors’ expectations.
According to Central Intelligence Agency world reports, tourism in the
Cayman Islands accounts for 70-75 percent of its annual Gross Domestic
Product. With the growing competitive market for visitors to the Caribbean,
the Cayman Islands Department of Tourism (CIDOT) has contracted FG
Destinations to help them improve experiences for their visitors. In order
to do this, the company will implement a continuous and measurable service
training program for the country’s tourism sector.
“We are honored to be involved in this project with the Cayman Islands
Department of Tourism,” said Bill Freeman, founder and CEO of FreemanGroup.
“In order to continue enjoying its competitive advantage over other tourist
destinations, it is vital that Caribbean nations follow the lead of
countries such as the Cayman Islands. Investing in continued education for
the tourism sector increases quality standards for visitors and helps
destinations remain globally competitive.”
With more than 20 years of experience advising hospitality industry
businesses and destinations, FG Destinations will implement the first year
of a three year project to elevate service standards in the Cayman Islands.
The company will implement its Service Standards and Promises programs for
the islands’ tourism industry, personalized and comprehensive programs that
will ultimately deliver high-quality customer service throughout the island
nation by enhancing the operational and behavioral skills of frontline
staff. The program will measure the current customer service quality in
public sectors such as hotels, restaurants, the airport, emergency and
security officials, among others. In addition, FG Destinations experts will
train approximately 2,000 tourism industry employees, as well as officials
of allied government agencies (customs, immigrations, Department of Tourism,
police, Cayman Airways).
Kedrick Malone, Managing Partner of FG Destinations and a former Director of
the British Virgin Islands Tourism Board, stated, “FreemanGroup has been
working in the Caribbean for over twenty-three years, supporting many of the
leading destinations in the region with comprehensive hospitality and
tourism service training programs. The Cayman Islands is implementing its
program, which will be very significant to the development of the country.
Together we will enable the frontline staff of hospitality businesses to
deliver high quality service.”
“We are constantly looking for ways to improve our visitors’ experiences,
whether they travel for business or pleasure,” said Hon. Charles Clifford,
Minister of Tourism for the Cayman Islands. “Our goal is to go above and
beyond our visitors’ expectations and to ultimately keep them returning to
the Cayman Islands year after year.”