Amadeus and Cornell-Nanyang Institute of Hospitality Management (CNI) of Nanyang Technological University in Singapore have partnered to ensure that the next generation of hospitality leaders leaves business school with practical experience of revenue management techniques in a real life setting. According to the agreement, students of CNI’s Master of Management in Hospitality (MMH) will have access to the Amadeus Revenue Management System (RMS).
The integration of Amadeus RMS into the MMH programme gives students the practical experience that the hospitality industry desires from business school graduates. While the MMH programme has always combined in-depth theoretical knowledge of the hospitality sector with hands-on revenue management practices, the integration of Amadeus RMS will enable students to acquire knowledge of practical applications such as demand forecasting and revenue optimisation. This experience will align the programme much more closely aligned to the requirements of the hospitality industry.
Amadeus RMS is used by 48 hotel chains and over 1,000 hotel properties around the world to boost revenue by up to 8%. The system stores detailed information on reservations made throughout a hotel chain, generates accurate predictions of future demand, and suggests on how to price rooms and manage availability to maximise yield. Amadeus RMS helps hoteliers sell the right room at the right price to the right guest.
Announcing the partnership, Professor Judy Siguaw, Dean of CNI, underscores the importance of revenue management automation: “Revenue management practice has become increasingly important in all aspects of the service industry and we see this as a significant plus to equip our students with a “hands on” approach in our program. This is a good opportunity for students to showcase their talents by applying what they have learned to both practical and theoretical applications. We see the partnership with a global technology provider like Amadeus as a major initiative to allow our students to gain exposure on the use of technology tools to enhance learning, increase productivity, and promote creativity.”
Bruno des Fontaines, Vice President of Amadeus Hospitality Business Group comments: “By investing heavily in education initiatives, Amadeus hopes to ensure that tomorrow’s leaders have the skills to compete in the global market. As a technology leader in the travel industry, we plan to build and maintain a mutually beneficial long-term relationship with CNI by contributing our technology and knowledge.”
CNI’s MMH programme is a specialised business-management degree with an exclusive focus on hospitality and aims to produce leaders for Asia’s hospitality industry. Students graduate with a specialised, focused graduate degree, and a unique understanding of global business practices. They gain experience and expertise in the hospitality industry, and are exposed to new career opportunities through visits by industry executives, exposure to different organisations through the Master Class, Career Track Advisory Board meetings and an extensive alumni network.