Sabre signs content deal with BA

British Airways and Sabre Travel
Network have reached a new three-year full content agreement that
awards the GDS with preferred provider status and will see the
airline’s fares and inventory made available to all Sabre Connected
travel agents worldwide.

  British Airways has guaranteed its full range of fares to Sabre
Connected customers, including published fares that the airline sells
through its own web site, any third-party web site, and its own
reservation offices. Sabre Connected agents in the UK and Ireland will
be required to join a new opt-in program to access these fares.

  Tiffany Hall, British Airways’ head of marketing and distribution,
said: “The Sabre GDS is an important part of our overall marketing
strategy. We are delighted to have reached an agreement with Sabre
Travel Network that meets the needs of all parties involved and we
look forward to working with them over the next three years.”

  Richard Adams, Sabre Travel Network’s senior vice-president, EMEA,
said: “Our travel agency customers have repeatedly told us that their
priority requirements from us are full content, access to the lowest
basic fares, and long-term airline deals that guarantee stability in
terms of preserving the efficiency of the GDS. We are very pleased to
have reached an agreement that ensures these priorities are addressed
and that provides continued access to British Airways’ full content,
which is so important for our customers to remain competitive and
provide the service their customers expect.”

Sabre Travel Network becomes the last GDS operator to introduce an
opt-in program in the UK. The new Sabre opt-in program guarantees
travel agents in the UK and Ireland, through adjusted financial terms
with Sabre Travel Network, full access to the current British Airways
content in Sabre, including the complete range of published fares that
British Airways sells through its own web site, any third-party web
site, and its own reservation offices.


  More details of the opt-in program will be made available shortly
by Sabre Travel Network, directly to its UK and Ireland travel agency
The agreement between the two companies continues a broad
relationship between British Airways and the wider Sabre Holdings
organization. In addition to participation in the Sabre GDS, British
Airways also uses decision-support technology from Sabre Airline
Solutions to optimize its flight scheduling, resource management and
daily flight operations.