Qantas has announced that it would increase its New York services from five per week to a daily service from 14 August 2007. The Executive General Manager of Qantas, Mr John Borghetti, said the addition of two extra New York services each week, operating from Sydney via Los Angeles, would provide business travellers with more choice and access to markets on the US East Coast. “Frequency of service is particularly important for business travellers, and offering them a daily flight to New York will provide the flexibility they need to plan their schedules,” Mr Borghetti said. He said support for the route had been very encouraging, allowing Qantas to increase its New York services twice in the past 18 months. “Qantas offers sleeper seats in both First and Business and is scheduled to be the first airline to fly the new Airbus A380 aircraft between Australia and the US in the fourth quarter of 2008.” He said Qantas was working in partnership with the Australian Consulate General, Tourism Australia and the Australian Trade Commission to promote Australia in the US, sponsoring Australia Week in New York and Los Angeles, the single largest foreign country promotion held annually in the United States. “These major tourism initiatives, combined with our latest increase in services, will significantly encourage inbound tourism to Australia,” Mr Borghetti said.