Star Alliance pushes African campaign

22nd Mar 2007

Star Alliance has launched a Visit Southern Africa campaign to promote
travel to Southern Africa and underscore the wide choice of flight
connections to the African continent provided by the Star Alliance member
carriers to US and Canadian travelers.“With this campaign we want to highlight how easy and convenient it is
to plan your next trip to Africa, long considered a dream destination by
many. The extensive Star Alliance network will allow passengers to be
captivated by the natural beauty of the sand dunes of Namibia, enjoy the
beautiful beaches of Mozambique, get splashed at Victoria Falls in Zambia
and see spectacular wildlife in South Africa, all in one trip,” said Nanci
Cheberenchick, Director Sales & Market Development Americas, Star Alliance.
  Star Alliance member carrier South African Airways (SAA) offers
customers the choice between a daily non-stop flight from Washington Dulles
Airport to Johannesburg and a daily one-stop flight between New York’s John
F. Kennedy Airport and Johannesburg via Dakar. From Johannesburg, SAA has
onward connections throughout Southern Africa to cities like Cape Town,
Durban, Harare, Lilongwe, Lusaka, Maputo, Mauritius, Port Elizabeth,
Victoria Falls and Windhoek.
  A further five Star Alliance member airlines serve destinations in
Southern Africa: Lufthansa, SWISS and TAP provide flights from their
respective North American gateway airports via their hubs in Frankfurt,
Zurich and Lisbon, while Singapore Airlines and THAI fly to South Africa
through their respective hubs in Singapore and Bangkok. Additionally Air
Canada, United and US Airways serve hub airports in Europe, for example
London and Paris, from which SAA has onward connections to South Africa.
  Once in Africa, customers can reach any combination of the 25
Sub-Saharan destinations served by SAA by using the Star Alliance African
Airpass. This ticket, which is based on a special fare of US$ 0.15* per
mile flown, can be purchased in conjunction with any intercontinental
return ticket to an African destination issued by a Star Alliance member.
  “The Star Alliance African Airpass is just one more way that Star
Alliance provides great value to travelers by allowing them to construct an
itinerary of choice that meets their needs and at a reasonable price,”
commented Cheberenchick.
  Another travel option allowing customers to visit Southern Africa is
the Star Alliance round-the-world fare, one of the 11 different Star
Alliance fare products. From as little as US$ 3950* for travel from the US
or CAD$ 3949* for travel from Canada customers can fly around the world
once, using the network provided by the Star Alliance member carriers.
  As part of this campaign, Star Alliance is partnering with both
National Geographic Magazine and National Geographic Channel to showcase
the breathtaking landscape and exciting travel destinations in Southern
Africa. National Geographic Channel has produced two vignettes which will
be aired from March to June on the National Geographic Channel. The
magazine will feature Star Alliance advertorials while the website will provide links to tourist information on
Southern Africa and how to get there flying Star Alliance member carriers.


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