MicroStrategy wins Priceline deal

22nd Mar 2007

MicroStrategy has announced that Priceline.com
has chosen MicroStrategy to anchor key marketing reporting capabilities.Priceline.com is an Internet-based travel service that offers leisure
airline tickets, hotel rooms, rental cars, vacation packages, and cruises.
  Priceline.com selected MicroStrategy to enhance its analytic and
reporting capabilities and provide greater insight into key operational
data for search engine marketing. With the ability to obtain and analyze
granular data, Priceline.com marketing analysts will have actionable data
that they can use to improve the return-on-ad-spend of its search engine
marketing campaigns.
  MicroStrategy was selected by Priceline.com for its Web-based platform,
data and user scalability, advanced reporting and analytical capabilities,
and integrated metadata for automated maintainability. Priceline.com
marketing analysts will run reports and perform analyses against an
Oracle(R) data warehouse.
  “We were looking for a business intelligence product that provides
excellent query performance against our rapidly growing multi-terabyte data
warehouse,” said Ron Rose, CIO for Priceline.com. “With MicroStrategy, our
marketing team will have the information they need to make strategic, data-
driven decisions to help drive business growth.”
  “MicroStrategy technology is well-suited to meet the advanced reporting
and analysis requirements of Priceline.com,” said MicroStrategy COO, Sanju
Bansal. “Our platform delivers content-rich reports and analyses that are
highly useful tools for on-line retailers, like Priceline.com, who are
interested in identifying key trends and opportunities to improve business
performance and customer service.”


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