MyTravel rolls out web TV channels

22nd Mar 2007

The MyTravel Group is launching seven new web television channels in partnership with web TV consultancy, Webrom TV.
These on demand channels are being promoted across a range of the MyTravel Group’s brands, including MyTravel, Going Places, Direct Holidays, Panorama Holidays, Cresta Holidays, Tradewinds and Airtours. These new online television channels will be accessible to broadband viewers from the homepage of each of these brands.

These channels currently showcase sixty resorts across both short and long haul destinations. MyTravel have over 150 accommodation videos available with more being added daily. Destinations to date include Sri Lanka, Thailand, Maldives, China, Dominican Republic, Paris, the Canaries and the Balearics.

Video is rapidly becoming an essential part of the marketing arsenal for the major tour operators. MyTravel’s Director of Digital Marketing, Russell Gould, said, “Video is very effective for driving online sales. It gives us another tool to present to the consumer to make them more comfortable about the decision they’re trying to make when they choose their holiday. It allows us to better present resorts and hotels and so consumers get a better feel for what they’re actually going to be getting”

Tim Leigh, Webrom TV’s Managing Director added “We’ve provided a complete range of production and technology services to the MyTravel Digital Marketing team. These new channels really represent the future of online marketing in the travel industry. By providing booking links alongside video we’re really helping clients to transform video viewings into sales revenue.”



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