A brand new long-haul programme to Jamaica being introduced by Airtours from East Midlands Airport (EMA).

The weekly flights, which depart each Wednesday from 18 July 2007 direct to Montego Bay (MBJ), are on sale now and EMA is the only airport in the region to offer this service. The aircraft will be a Boeing 763 and will have two classes, with a configuration of 30 premiair first class seats and 267 economy.

More than 4.7 million people use East Midlands Airport every year and this new route is expected to be very popular, as customers look to more exotic destinations to relax and take a holiday. A number of resorts on the island are available to book with Airtours. The holiday specialist can book tailor made itineraries and even provide a wedding planning and honeymoon service on the island.

Blessed with 150 white sandy beaches, crystal-clear waters, stunning landscapes and some of the most breathtaking natural attractions in the Caribbean, Jamaica is quite incredible. Just 146 miles long and 51 miles wide, Jamaica is the third largest of the Caribbean islands and with its wealth of natural and man-made beauty, it never ceases to amaze.

Why not seek out a secluded cove among Jamaica’s beautiful sugar-white shores or head west to Negril for its seven mile sands and sundowners at Rick’s Café. You could climb the rocky stairway of Dunn’s River Falls or try river rafting on the Martha Brea. Drive to coffee plantations, the Blue Lagoon and greenery of Fern Gully, but most of all….take it easy.

East Midlands Airport already has an extensive long-haul programme including Cuba, the Dominican Republic, Orlando, Cancun (Mexico), Mombasa (Kenya), The Gambia and Goa.

Penny Coates, Managing Director, East Midlands Airport said, “The addition of Jamaica to our ever growing list of destinations is a real coup for the airport. We will be the only airport in the Midlands region to offer this regular service and we’re sure it will prove to be a very popular choice. We now exceed 100 destinations from the Castle Donington base and as outlined in our recent Master Plan, we have committed to doubling this number by 2016”.

Steve Barrass, Airtours Managing Director said, “We’re delighted to offer this new service to Jamaica from the East Midlands.  The island is extremely popular with British holidaymakers, so we’d urge people to book quickly if they want to experience Jamaica for themselves.”

Flights are on sale now and prices start from £663. For more information or to book, please visit Airtours’ website www.airtours.co.uk or call 0870 241 8984.

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