Priceline adds hotel reviews

21st Mar 2007

Priceline has stepped up its hotel review content with the signing of a deal with Zagat in which customers will have exclusive, free access to Zagat online hotel reviews.
Zagat Survey information will be available for hotels, restaurants
and attractions in the United States and select international
locations. The Zagat information, combined with traveler reviews
provided by customers, covers over 600 cities and
thousands of hotels, restaurants and attractions.

  “Zagat is the world’s leading provider of reliable and trusted
survey-based travel information and is pleased to be the
only travel reservation site to feature free Zagat ratings and
reviews,” said Brett Keller,’s Chief Marketing Officer.
“We believe that Zagat’s survey-based hotel reviews, combined with’s proprietary hotel star rating system and our growing
database of reviews written by customers who also have
stayed at these properties, make a premier destination
for shopping and comparing top-brand hotels and prices.”

  Mr. Keller added, “We are also pleased to include Zagat Survey’s
reviews in the new Priceline Destination Guides. In addition to Zagat,
these guides to popular cities around the world include travel reviews
from customers. With this rich blending of information
and opinions, you can plan an exciting trip that includes the best
restaurants, sights and attractions that a city has to offer.”


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