Etihad loyalty scheme tops 100,000

Etihad Guest, the frequent flyer programme for Etihad Airways, has seen
its membership exceed 100,000 just six months after it was launched in
September 2006.Members from 145 countries have so far enrolled and already many have
flown sufficient miles to attain silver or gold status in the reward
programme and within the UK membership has exceeded 13,500.

Peter Baumgartner, Etihad Airways’ executive vice president, marketing
and product, said: “It is a major achievement to have broken the
six-figure mark so early in the programme’s launch and is indicative of
the innovative services we are providing to our members. We are
confident of attracting thousands of additional members as Etihad’s
global network expands.”