Hilton Hotels has re-launched two of the brand’s online channels - HiltonJourneys.com and HiltonToHome.com.In addition to the two refreshed sites, the brand recently completed the translation of its Hilton.com booking portal into Spanish, and is in the process of completing a French version of the site.
“The explosive and global growth of the Hilton brand has led us to rethink the way we use the internet to connect with our guests,” said Jeff Diskin, senior vice president, brand marketing and management - Hilton Hotels. “With these refreshed sites we have three unique touch points that allow our guests to connect with Hilton in ways that are most relevant to them.”
As demonstrated by its sponsorship of the GRAMMY® Awards and the launch of its award-winning “Travel Should Take You Places” advertising campaign featuring emerging musicians, Hilton’s marketing initiatives use music to connect with consumers at an emotional level. At the new HiltonJourneys.com visitors will be able to follow the personal journeys of the six emerging artists featured in the ads. In addition to videos of the six ads, interviews with the artists and an acoustic performance from each, the web site also features “Behind the Scenes” interviews with each musician discussing their favorite things to do while traveling.
Also featured on HiltonJourneys.com are many of Hilton’s new products and services, including Hilton On Time, a system allowing guests to pre-order items - such as extra towels or pillows, snacks and drinks - for delivery in room upon check in.
This e-commerce site offers consumers the opportunity to buy “for home versions” of the same products they enjoy in Hilton hotel rooms. Crabtree and Evelyn® La Source bath products, the Hilton Family Exclusive Clock Radio, and Cuisinart Two to Go Coffeemakers are just a few of the items found on this site.
In its upgraded version, Hilton leverages its relationships with strategic partners. The Hilton Serenity Bed Collection, including mattress/box spring and linens, are now branded with “As Seen on Extreme Makeover: Home Edition,” promoting Hilton’s relationship with ABC’s hit program. To further enhance Hilton’s sponsorship of the GRAMMY Awards, visitors to HiltonToHome.com can purchase the 2007 GRAMMY Nominees CD.
Hilton.com, the brand’s booking portal, is now available in Spanish, German and Japanese, with other translations, including French, in progress.