Teletext Holidays Online and Holidays on TV are set to merge into one division following the unveiling of Teletext’s new positioning and identity earlier this month.
The new division will enable advertisers to promote products across all Teletext services including its online, TV and mobile platforms via one dedicated team. The move is in line with the company’s new positioning which was unveiled last week in a multi-million pound campaign which promotes Teletext’s editorial content and holiday products.
Matt Cheevers will head up the merged division and will take up the newly created position of Managing Director, Teletext Holidays with immediate effect. He will report directly to Teletext’s Group MD, Mike Stewart.
Matt Cheevers says: “The continuing evolution of the travel market requires that we regularly review the way in which we structure our Teletext Holidays business. We have a unique multi-platform product and by merging two departments it enables us to offer our clients a simplified way of accessing our products.
Cheevers added, “Following on from the unveiling of the new Teletext positioning last week we are now all committed to developing a range of products that are more relevant to today’s market.”
Ray Mason, MD of Teletext Holidays Online will be leaving the company after an initial move to Teletext’s parent company’s offices in Kensington to oversee completion of the group’s travel project, travelmail.co.uk. Stephen Dunk, MD of Teletext Holidays on TV is set to leave the company next month to take up a new position within the travel industry.
In 2006, Teletext Holidays was responsible for generating over 10 million calls for advertisers, resulting in at least 1.6 million holiday bookings via its TV and online services.
Teletext has a daily audience of 7.1 million people and over 2 million unique users per month on its teletextholidays.co.uk website.